delightful above all
When we say our rums are “crafted,” here’s what we really mean: We focused on doing one thing, really well, and then we focused on it some more.
We don’t make anything else, because… well, sometimes one thing is delightful enough to fill up your glass. That’s not exactly a new idea — but it is a good one.
CALIFORNIAN, right FROM THE START
CRAFTED IN SAN DIEGO
You know how you know when something is “just right”? When you’ve filled a 400-square-foot apartment with jars of sugar and yeast — for 3 years — to find the one with the perfect balance. We don’t do well with shortcuts. We do well with making delicious rum.
When it comes to rum, sugar and yeast are dance partners — and they dance together for quite a while. The right recipe only makes the right rum when you choose the perfect dancers and give them the floor.
Our sugar cane syrup is special. It’s hard to make. The process has been the same, following the same tradition for 111 years, and it’s worth the extra trouble.
To it, we add a heritage yeast. Economical, it is not. But when it gets together with the sugar cane syrup, something magical happens.
And that’s how we get a nuanced, flavorful silver rum worth spending an evening with.
HANDMADE COPPER POT STILLS
It’s a whole wondrous world of distillation in there. Where many commercial rums choose an automated, continuous distillation method in a Column Still, Clever Fox comes from handmade copper stills. It’s how we get cleaner, smoother flavors, for an overall tastier rum.
We take our cuts by hand, in small batches. What emerges is quality, not quickness — but then, why on Earth would you do something you love quickly?
It’s not just the rum that deserves the care and attention. The bottle does, too. We clean, inspect, and fill each one by hand.
Every bottle comes from 100% post-consumer recycled glass — a rather perfectly imperfect canvas. We use a screen-printed design to minimize label waste, and there’s a rather fun hand-painted detail on the bottom.